RESPONSIBLE GAMBLIG COUNCIL / PLAYSMART - YOUTURN
90% of people in treatment for gambling addiction relapse within one year. PlaySmart and the Respnsible Gambling Council wanted to do more to help those people who had decided to seek treatment and to never gamble again.
Our research showed us that the urge to gamble lasts 20 minutes.
The objective: reach gambling addicts who are actively seeking treatment when the urge to gamble hits.