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As part of an ongoing plan to be in front of a younger audience and to associate Mercedes-Benz with music, we partnered with the Vice site Noisey to create short documentary content that would be seen on their site and shared on their social channels. The video was designed to match the brand's premium quality and to feel at home alongside the a brand campaign for the Mercedes-Benz CLA which was in market at the same time. It also continued our efforts to champion those who are the best in their field, because with Mercedes-Benz it's "the best or nothing."

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