PLAYSMART - JOURNEY MAP
PlaySmart is designed to ensure that Ontarians who decide to gamble can do so responsibly. As part of the Ontario Lottery and Gaming Corporation (the Crown corporation responsible for regulating gambling in Ontario), PlaySmart has the ability to make an impact at every moment that a player is exposed to gambling. To strengthen their mandate of ensuring safe and responsible gambling, I mapped out the player journey and identified opportunites for education and communication. I employed stakeholder interviews, focus groups, third party research, and naturalistic and participant observation in this effort.
For a clearer but redacted version, download the PDF.