MERCEDES-BENZ CANADA - A SOCIAL BRAND
I was tasked with creating a social content strategy, social voice and tone, and style for the Mercedes-Benz brand in Canada. When they launched their social channels, Mercedes-Benz began using them for corporate communications and for sharing photos from dealer events. I established social guidelines and a social story that the brand would convey across Facebook and Instagram.
Our content focused on the thrill, the rich legacy, and the passion of the brand and utilized photography, original design, live streaming, and video.