MERCEDES-BENZ CANADA - A SOCIAL BRAND

I was tasked with creating a social content strategy, social voice and tone, and style for the Mercedes-Benz brand in Canada. When they launched their social channels, Mercedes-Benz began using them for corporate communications and for sharing photos from dealer events. I established social guidelines and a social story that the brand would convey across Facebook and Instagram.

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Our content focused on the thrill, the rich legacy, and the passion of the brand and utilized photography, original design, live streaming, and video.

Facebook

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Instagram

Paul Hanlon. 

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