At the 2019 Canadian International Autoshow Mercedes-Benz wanted to introduce the country to its coming Mercedes Me Connect technology. The series of apps and services within Me Connect were designed to make the Mercedes-Benz experience more seamless and personal. We created an environment at the show that took visitors off of the crowded main floor and felt as comfortable and future-focussed as the automobiles on display. Above all, the space connected individuals to the Mercedes-Benz brand.


A key element of the experience was a video of a Mercedes-Benz parked in the UK streaming live to Toronto. A service rep on the floor let visitors control the remote features of the UK car (e.g.  remote lock, check fuel status, send GPS coordinates) via a phone with with the Me Connect app installed.

We also partnered with Makelab to give visitors keychains with their face printed on them to further the personal connection that Me Connect creates.

Paul Hanlon. 

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