MERCEDES-BENZ CANADA - 4MATIC

With Meceredes-Benz' 4MATIC all-wheel-drive technology you never have to miss an important moment because of inclement driving weather. To prove that point we drove a Benz to Inuvik to capture the moment when the sun returns after 30 days of darkness.

We shared this moment with our audience through YouTube pre-roll, longer form documentary video, social videos, and a new 4MATIC website. All of the components were designed to share the unique, otherworldly feeling that such special moments can convey.

YouTube pre-roll ad

YouTube long form content

4MaticWebsite.jpg

Paul Hanlon. 

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