PEDIGREE DENTASTIX - O CHRISTMAS TREAT

Our audience research found that Canadian dog-owners were likely to treat or give gifts to their dog around the holidays, but no particular dog treat brand was standing out during the season. We set out to establish the Pedigree Dentastix brand as the go-to for the holidays by creating holiday-related discounts and bundles. We let Canada know that the holidays are about Dentastix by creating a holiday surprise for the visitors of one dog park in Toronto and turning that experience into successful YouTube pre-roll ads.

Paul Hanlon. 

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