CHATR - JOURNEY MAP

As part of the efforts to rebrand Chatr - a wireless provider focussed on prepaid plans - I created user personas and journeys to design brand experiences and websites that would meet our audience's needs. I conducted stakeholder interviews, focus groups, and path analysis of their previous website and of the website of their parent brand, Rogers.

This mapping exercise led to a new website experience and an experience design charter.

Ch_DesignCharter.jpg

To see an excerpt of the consumer journey mapping, download this PDF.

To see an excerpt of the redesigned site experience, download this PDF.