As part of the efforts to rebrand Chatr - a wireless provider focussed on prepaid plans - I created user personas and journeys to design brand experiences and websites that would meet our audience's needs. I conducted stakeholder interviews, focus groups, and path analysis of their previous website and of the website of their parent brand, Rogers.

This mapping exercise led to a new website experience and an experience design charter.


To see an excerpt of the consumer journey mapping, download this PDF.

To see an excerpt of the redesigned site experience, download this PDF.