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Whiskas has held a strong lead in its category for a couple of years due in part to its ability to claim that it is the cat food with the highest level of protein per serving. Despite the consumer trust and appreciation of this claim, the brand was losing ground to some value-based competitors. To strengthen the value of our claim, we used it to create entertaining content that audiences would actively seek out.

We partnered with BuzzFeed to create a short video fitting the Whiskas' comical tone, set to coincide with the lead up to the Summer Olympics.

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